Strategic Information Management
Information Management (IM) has been described as the "collection and management of information from one or more sources and the distribution of that information to one or more audiences. IM traditionally encompasses:
- Document Management;
- Records Management;
- Digital Asset Management;
- Web Content Management; and
- Collaboration and Knowledge Management.
For many organisations this is where the definition ends. However, at Velrada, we recognise that Information Management is not just a piece of software or a set of tools; it's a business competency and a strategic approach that is vital for business success.
The Value of Information
Information is a key business asset. The measurable value of
information has often been more readily appreciated in the
marketing world and other industries where intellectual property is
more commonly noted on the balance sheets. The aim of
Strategic Information Management is to help all organisations fully
realise the potential and value of their own information.
With such an overwhelming amount of information to manage, we focus
on activities that will:
- identify where information has the most value;
- identify who uses it; and
- determine strategies in order to best protect and realise that value.
Our Focus
Those who focus solely on technology without increasing their IM
maturity or attempting to modify their culture will not see an
expected return on investment from IM initiatives.
Information has asset sheet value because it underpins the ability
of a business to achieve operational efficiency and maximise reuse.
It also supports the values of leading businesses in the areas of:
safety, business efficiency, risk management; and standards
compliance.
To this end, we focus on the four key areas:
- Culture and People - In order to increase the effectiveness of information, employees and contractors must be assisted in understanding the importance of information in enabling the business to meet its operational goals.
- Processes - The business must be assisted in understanding the key business processes that will be impacted by changing information management frameworks and understand business processes that rely on information to enable good decision making.
- Governance - A business governance framework with strong business representation will be essential to ensure the intent of any Information Management Program is carried through in each new business initiative.
- Technology - Technology must be fit for purpose and strongly aligned to qualified business outcomes.
Our Difference
Where we stand out from the crowd is not only in our approach, but, in our capabilities:
- Pragmatic Approach - every business is unique. Our methodologies, tools and approach can be adapted to each individual client's business needs.
- Technology agnostic - our outcomes are business, not technology driven. The principles of Strategic Information Management can be applied irrespective of existing or eventual technology choices. Using innovate methodologies we help to create user centric, business focussed solutions that can be implemented using a broad range of tools and technologies.
- End to End Solutions - we don't just develop strategies and walk away. A strategy is only as good as the execution, degree of demonstrable business outcomes and ability to pass ongoing delivery capability to our clients.
- From a technology perspective we have specialised implementation capability for many technologies such as SharePoint, Documentum and K2. While we have the ability to implement, our model also supports partnering. We work closely with a number of leading software vendors to implement the outcomes of a strategy and are comfortable working hand-in-hand with our client's in-house technology specialists.
- Increasing adoption and minimising risk - we understand the risks and implications of implementing a new technology into a business. From initial phases of execution, we have a strong team of project managers, business analysts, change managers and technology specialists who will work in partnership to implement strategic outcomes.

